We sent Anna, our Fashion Assistant, out onto the streets of London to get snaps of the fashion-savvy shoppers. Sometimes it can be difficult to get the look you want, but this stylish bunch seem to have got it just right. Learn their tricks to get your perfect summer style inspiration.

‘BRIGHT ACCESSORIES ARE PERFECT FOR A STAND-OUT LOOK THIS SEASON’

We love Cassandre’s cute printed dress when worn with an oversized denim jacket and leggings. Her colour-pop sunnies and sandals are a great addition and so on trend this season! This mix and match look is exactly the thing iFashion has be channeling at festivals this summer.

‘CONTRAST YOUR ROMANTIC, FLOATY SKIRTS WITH A CROP TEE AND BIKER JACKET FOR AN EDGIER TAKE ON THE FEMININE LOOK’

Ellen’s look is hitting so many trends on the head, we love how she’s mixed her romantic, Chloé-style maxi skirt with a boyish crop t-shirt and biker jacket to give her outfit a grungy edge whilst still looking totally chic. Her cross-body bag and gladiator sandals keep her look simple, yet oh-so cool.

‘WORK A STATEMENT KNIT WITH TURNED-UP JEANS FOR A GREAT CASUAL SUMMER OUTFIT’

Maude’s vintage style jumper ticks all the right boxes when combined with turned-up jeans, ankle socks and plimsoles. Her tan satchel sets off her Gallic look perfectly whilst giving a nod to the preppy trend. We’ll be seeing a lot more of these statement knits next season!

‘LAYER UP TOPS IN DIFFERENT LENGTHS AND COLOURS OVER SKINNY JEANS FOR AN INSTANTLY COOL LOOK’

We absolutely adore Mia’s slouchy, downtown-cool layers worn over simple, black skinnies. Her coral shirt looks great and gives her look a pop of colour alongside her absolutely amazing aztec-style bag (perfect for festivals). Teamed with simple strappy sandals and matching nail varnish, she’s got her summer style sorted!