Today, the Harvey Nichols Knightsbridge store was turned into an ‘Emily the Strange’ inspired wonderland courtesy of the new Victoria by Victoria Beckham line. The highly-anticipated collection, which stands alone from Victoria’s RTW collections, is decidedly more playful; featuring scalloped hemlines, colour blocking and youthful prints.

The Sloane Street windows of the Harvey Nichols store displayed a cheery collection of the dresses; transforming into a Victoria wonderland of crescent moon shapes, cloudscapes and blown up ‘Victoria Cat’ prints. Inside the dresses were placed on giant mannequins, some with cartoonish cat heads perched on top!

The dresses start at £395 and are available now at the Knightsbridge and Birmingham stores. Our favourite picks include the blue and pink double scalloped hem dress (£565), the sleeveless collar shift printed with ethereal clouds (£800) and of course the super cute Victoria Cat printed shift, (£500) which has already been worn by the likes of Katy Perry! Meow!