It is the day we have all been waiting for – the launch of the Versace for H&M collection.

Crowds (who were not camped out for the Twilight premiere) gathered outside the stores all over the world last night in the long wait for the doors to open this morning. A long queue outside the Regent Street store also formed in the early hours, with gatherers eagerly awaiting the arrival of Donatella herself.

Donatella arrived in a pink dress and leather studded trench coat, both pieces from the new collection! She went inside for a meet and greet before the public was let loose on the shop floor.

This morning, as well, it seems, the H&M website is down, with so many visitors trying to get their hands on the pieces.

Surely at this rate they will be sold out before tomorrow!