A couple of months ago, Mary Portas (Queen of Shops) launched her fashion line for over 40s, exclusively sold at House of Fraser. Now, two more reality TV stars are following in her footsteps, with an exclusive HOF line. Sam and Billie Faiers, of ‘The Only Way Is Essex’ fame, will launch their GraciEve line tomorrow, online and at 15 stores nationwide.

The girls have already opened a fashion boutique in their hometown, which appears regularly as a location on the show. Minnie’s is a hub of gossip and glam fashion, and the new collection will embody the sisters’ preferred style; glossy, polished and chic. The line includes sequinned and body-con dresses, retailing at around £65 and a pair of leopard print hotpants at £42.

Other stars of the show are also launching collections off the back of TOWIE’S success. Lauren Goodger’s collection ‘Lauren’s Way’ is being launched in London next month and Jessica Wright (sister of Mark, Lauren’s ex-fiance) is about to go live with her lingerie line. We might not have believed it at first, but is seems Brentwood is a very fashionable base these days!