Cool Parisian brand Eleven Paris has upped the hipster notch for its SS12 campaign, using British model and daughter of rock royalty Tali Lennox as its new face. She is helped along the way by wonder boy Ash Stymest, whose classic good looks mixed with rock ‘n roll attitude have landed him many an edgy campaign. Photographed by the controversial Terry Richardson, the images show the duo playfully rocking the ready-to-wear pieces, occasionally sporting some thick framed spectacles much like the ones Terry wears.

The SS12 collection, entitled ‘Berlin Calling’, has drawn inspiration from the myriad of styles that cropped up at various points in the political, social and economic revolution of Berlin. The menswear is casual yet fitted and the womenswear is relaxed; loose on top but balanced out with a streamlined lower half. The weekend –ready collection is available on ASOS, Urban Outfitters and some independent stores across the UK.