Emporio Armani has chosen Rihanna as the new face, or should we say body, of the the brand.

No stranger to stripping down to her underwear for millions to see, Rihanna, we expect, did not hesitate when asked to front the new line.

The superstar will feature in the advertising campaign for the brand’s underwear and jeans and has apparently already been shot on location in New York.

Following in the footsteps of the Beckhams and Megan Fox we wonder if the pictures will be as steamy as some of her recent performances.