The somewhat unlikely celebrity to front Prada’s new ad campaign has been revealed as Tobey Maguire.

Tobey has been shot in some pensive posed for the menswear AW11 ads.

Not known for getting involved in the world of fashion, it has been questioned by some whether Tobey is the right choice. However, the same was said when he was chosen to play Spiderman – his most famous role to date, and that seemed to work out!

Tobey is also due to star in the upcoming movie ‘The Great Gatsby’ with Leonardo DiCaprio, something we at iFashion are most excited about.