MUSICAL DONATION

Christmas is a time of giving and what better way to get into the true spirit of Christmas than by donating a small amount of money to a good cause? It is no secret that iFashion loves music almost as much as fashion, with the two often intertwining in the media. Now, a new charity fundraising scheme has been set up following on from Children in Need, encouraging music lovers to donate £5 in order to gain access to 10 very exclusive tracks online.

Blue Dot is a new concept and website set up by Chris Ward, a former creative communications director at Comic Relief. The clever idea uses ‘blue dots’ as a sort of virtual, social currency that is awarded to people who do good things for charity. The blue dots allow access to exclusive downloads and products provided by influential celebrities and major brands. Natasha Hill, marketing rirector for Cancer Research UK, said: “Blue Dot can be to charity what Nectar is to shopping.” The more dots you earn through charitable deeds, the more rewards you unlock!

Children in Need has utilized the blue dot concept to raise even more money for less fortunate children across the UK by putting up 10 live tracks that were recorded backstage at Children in Need. By donating a minimum of £5 at Bluedotworld.com/pudsey, you get five blue dots that unlock each of the dressing room performances.

Included in the ‘CiN Dressing Room sessions’ is an exclusive acapella performace of JLS ‘She Makes Me Wanna,’ The Saturday’s guitar-backed ‘All Fired Up’ and One Direction’s, ‘What Makes You Beautiful’ acoustic version. Westlife also sing an acapella version of their hit song, ‘What About Now’ and there is even a Lady Gaga competition you can enter to win a signed CD, her dressing room plaque and Pudsy bear gear! We have seen some snippets of the performances and can’t think of a better way to be charitable this Christmas. Get your purses out and headphones on by visiting the SITE now!

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