iFashion loves discovering new online fashion stores that quickly spiral into our latest obsession. MeeMee.me has already won us over with its forward thinking approach to online shopping, not to mention stocking some of the coolest boutique brands around.

Modelled more on the concept of an online shopping community than a simple fashion store; girls can share thoughts with friends, get advice and even style their own looks from top to bottom. A unique ‘Style Me’ feature allows shoppers to enter in their measurements to find out their body shape category. Friendly advice is then given; informing customers what clothes will work best for their figure.

Another fun aspect of the website is the virtual MeeMee.me fitting room. Personalise the model, try on different combinations and see how much an entire outfit will cost. It really does make the online shopping experience easier than ever before. An online wardrobe allows outfits to be saved and then shared with friends on the website or Facebook, making sure shoppers have the option of a second opinion before clicking the ‘buy’ button.

Of course, having a fun and interactive concept only works so much as the clothes themselves deliver. MeeMee.me carries a fantastic range of quirky upcoming labels, new designers and top boutique brands. Currently, Motel Rocks, Love and Goldie London are all sold online. In the next few months look out for amazing Australian and US labels (trust us, they are something to get excited about) Mink Pink, For Love and Lemons and Finders Keepers that will be sold through the website. We certainly can’t wait!

As if all that wasn’t enough of a reason to bookmark the new store, a fantastic competition has been launched via MeeMee.me’s Facebook page. Three girls are in with a chance to become the face of the brand, also winning £500 worth of clothes to spend online AND a personal styling session with celebrity stylist Zoe Lem!

Visit MeeMee.me for more info!