It seems Marc Jacobs has decided to go down a quirky route for his ads after choosing none other than Helena Bonham Carter to front his AW11 campaign.

Despite being criticised for her sense of style in the past, it seems the designer is a fan of the 45-year-old. Vanity Fair also put her in their best dressed list last year so maybe we should start taking notes!

Marc often chooses unlikely faces for his campaigns including Dakota Fanning at 13-years-old. Maybe it was after Helena wore a gown designed by him to the SAG awards that she took his fancy.