Jessica and Ashlee team up

Jessica and Ashlee Simpson will take their first collaborative venture into fashion with a new clothing line.

The singing sisters are to collaborate on a line of tween apparel featuring sportswear, denim and activewear in their first fashion venture together, which will be part of the Jessica Simpson Collection.

Jessica – whose fashion empire is set to be worth an estimated $1 billion this year – told WWD: “Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”

Ashlee hopes her venture into fashion will be inspirational for young girls wanting to experiment with their personal style.

She said: “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.”

Jessica is set to see her empire expand further this year, with new ready-to-wear and career separates lines also planned.

When she launched the collection, she sold just handbags, shoes and boots, but gradually expanded to include watches, clothing, cosmetics, luggage, fragrances and swimwear, which is all sold in major department stores in the US.

Latest

What To Wear Today?

What To Wear Today?

Posted On: March 21, 2012

If you always find yourself with nothing to wear, here is the app to solve your problems. Read more »

Featured

Let A Stylist Pick

Let A Stylist Pick

Posted On: March 23, 2012

Sometime we all need a little help with our signature style - get high-end help with Stylistpick.com Read more »

In Other News

What To Wear Today?

What To Wear Today?

March 21, 2012
Steal Marilyn’s Style
Fame

Fame

March 23, 2012
Holiday

Holiday

March 22, 2012
Model Potential

Model Potential

March 22, 2012