Camilla al-Fayed has purchased a 51% share in one of Kate Middleton’s favourite labels.

Ms al-Fayed will be chairwoman and look after the brand’s imminent expansion.

Her father Mohammed also moved further into the fashion world last week, buying fashion site Cocosa. Watch out Sir Phillip Green – looks like someone is after your fashion retail crown.

It seems that is the effect of our Kate on the fashion world (read more HERE) and everything in it turns to gold! The label has never been more popular and we here at iFashion are even more excited about the news the Issa E-shop will be launching in the next few weeks. Stay tuned…