‘V for Vendetta’ actress Imogen Poots has been signed as the new face of Chloe fragrances.

Starring alongside French model Camille Rowe Pourcheresse in the campaign, it will be shot by Inez Van Lamsweerde and Vinoodh Matadin and released in September.

Blonde beauty Imogen confessed she was excited by the campaign: “I’m really proud to participate in this wonderful project. This is a campaign that allows different types of personalities to be shown.”

Francoise Mariez, senior vice president at Coty Prestige – who create the Chloe fragrance – added: “They both embody the Chloe woman in their own way. Imogen incarnates the natural and youthful side of the Chloe woman while Camille embodies the seductive and modern facet.”

It is the first time Imogen – who this year stars in ‘Fright Night’ with Colin Farrell – has fronted a campaign.

The pair are replacing Clemence Poesy, Chloe Sevigny and Anja Rubik – who have worked with the iconic French brand since 2007.