At iFashion we strive to bring you the most unique, exciting and fashion-forward online boutiques to satisfy every sartorial craving. Even if that means pointing you in the direction of an international website!

Chicy.se is a Swedish fashion store that is driven by blogger and street style. Think directional and distinctive pieces that you wouldn’t normally find on the high street. Bloggers and models are shown wearing the pieces with other items that are sold online, so you can really get a feel of how each garment would complement a contemporary and chic wardrobe.

The brand has a huge blogger following in Sweden and it is no surprise as to why. Influenced by both the clean cut and minimalistic Scandinavian silhouette and the more free LA boho style, Chicy has tapped into a market that wants runway-inspired fashions without the price tag. It is a great destination for style bloggers on the lookout for some fresh ideas, who want clothing that won’t be worn by everyone else.

Shipping to the UK costs a flat rate of just 17 euros, so there is no need to worry about spending a fortune if you order more than one item. From sequin collars to khaki bombers, we have seen so many things on Chicy.se we would like to own. To start collating your wishlist too, visit the SITEnow (just don’t forget to google translate)!