House of Fraser will relaunch its website to give it a new premium look and feel this week!

The department store is now one of the largest in the UK and stocks more than 1,000 brands online – just what we at iFashion like to hear!

The difference with the new site is that customers can shop by brand rather than just department, so you can go straight to the designer you like! As online shopping grows, HouseofFraser.co.uk has experienced a massive growth with web sales up 111% at the beginning of the financial year.

As customers are showing a love of site interaction House of Fraser will integrate this with their new web-based inspirational ‘style’ magazine, which will link to networking social media sites, blogs and wider international web fashion discussion.

Now while we love all of that we just want to get on with the shopping. So check out the site HERE.