It’s no secret we can’t get enough of Scandinavian fashion. Channelled by some of the best international style bloggers around, Elin Kling and Carolina Engman to name but a few; Scandinavian style is chic, edgy, contemporary and clean. Heavy embellishment and fussy detailing are not accounted for; silhouettes are sleek or boxy and the typical Scandinavian look always retains an element of practicality (something which is all too important with winter fast approaching). With all this in mind, good tailoring, high design and a modernist aesthetic runs through the veins of Swedish fashion label Whyred. Influenced heavily by street culture, Whyred’s visionary approach to modern fashions and close ties with the art and music world make the webshop an achingly cool mecca for style aficionados.

For A/W, the Whyred collection was inspired by the point in which maximalism and minimalism meet harmoniously. The collection compromises of long silhouettes and sharp shoulders, combining to create an elegant aesthetic with a rock n roll twist. Longer layers are teamed with boxy garments, such as jackets and structured tops to create an interesting mix. Coats are long and tailored, worn with soft wide legged pants and silky maxi dresses, playing on different textures. We love the seamless take on androgyny meets femininity and of course maximalism meets minimalism. Visit the site to get well and truly whyred.