Where does most of the magic happen during fashion week? Backstage of course! Our fashion video of the week was filmed backstage at one of the hottest SS12 shows, PPQ. The cheeky edit ‘Heirloom blues’ captures all the buzz backstage; including the models getting ready to strut their stuff (like the gorgeous pink haired Charlotte Free) and showcases the S/S collection up close and personal.

Pretty pastels, gemstone embellishments and playful logo/floral prints ran throughout the collection. Ladylike looks with big golden buttons later gave way to moodier prints and Wild West inspired looks with low slung jeans, bold belts and cowboy hats. All these details are shown in the video, which perfectly captures the fun and excitement in the lead up and during a top fashion show.

In the FROW we catch a glimpse of the elfish model Erin O’Connor, society girl Peaches Geldof socialising, TOWIE’s Lydia Bright and perhaps the most apparent star of all; LFW favourite Pandemonia (a 6ft blow up celebrity) who seemed to be rather enjoying the electric atmosphere with her cute blow up dog. To see all the action, watch the video above!