In one of the most spectacular perfume launches of late, Diane Von Furstenburg and New York’s fashion finest bared their feet and set sail on her husband, Barry Diller’s yacht, ‘Eos’ around New Jersey and the Statue of Liberty.

Diane describes her new perfume as mixing the darkness of violet with the seduction of frangipani and mossy wood scents creating a classic, addictive scent which will be impossible to forget.

No wonder it’s rather a masterpiece. DIANE has been two years in the making, with DVF herself working closely on the concept with perfume gurus Chantal Roos and Aurélien Guichard.

iFashion can’t wait for it to hit stores in October, we know it’s a long time but have a feeling it’ll be worth the wait!