Ashley Olsen & Mary Kate Olsen for The Row- SWAROVSKI AWARD FOR WOMENSWEAR

Launched in 2007 and named after Savile Row, London’s tailoring mecca, The Row is the brainchild of celebrities Mary-Kate and Ashley Olsen. Their hip, ready-to-wear collection gives us their take on traditional tailoring with a mix of downtown-cool mix of slouchy maxi-dresses and oversized shirts.

iFashion Says: We can’t wait for the AW11 to hit the shops, it perfectly represents the Femme Fatale trend, with belted midi skirt-suits and oversized, round sunglasses. Very Hitchcock heroine!