Patricia Field, one of the world’s best known stylists thanks to Sex and the City, has joined forces with Lenor.

Patricia will support the brand’s new Lenor Infusions range and is encouraging women to awaken the sleeping beauties in their wardrobes.

The partnership comes after Lenor carried out some research which found that 90% of us don’t wear all the clothes in our wardrobe. Patricia is telling us to breathe new life into the clothes using Lenor!

On the 15th August Patricia will offer styling tips and video diaries on how to make the most of the clothes we own. There will be an online fashion hub on the brand’s website full of advice from Patricia – we can’t wait!

She said: “Like most women, I love clothes and fashion, but my fundamental styling principle is that fashion should be accessible to all and should be fun. It’s not about what you don’t have, but making the most of what you already own! That’s why I’m supporting Lenor’s campaign to awaken women’s wardrobes. Together with Lenor I will be showing you the best ways to breathe new life and longer lasting freshness into everyday clothes.”

More to come on this so stay tuned!