At iFashion we love youthful, wearable and fun clothes that look effortlessly on-trend without trying too hard. That is why youreyeslie is our Boutique of the Week, a fresh brand that doesn’t take itself too seriously and looks the part whatever the occasion. The modest white T-shirt is the signature garment; seen by the designer as a blank canvas on which a constellation of ideas can form, from bold graphic prints to ripped collars and rolled sleeves.

Founded in 2007 by Ben Yarwood, a former DJ and multimedia artist; youreyeslie started out small as a collection of T-shirts printed with his designs. Soon, the brand gained the attention of influential fashion bloggers and word spread like wildfire. Currently distributed in 12 countries, youreyeslie has earned a cult following due to razor sharp graphics that are influenced by everything from optical illusions, to pop culture and the catwalk.

Celebrating the individual, youreyeslie’s fan base in only set to expand in 2012. Catering to both men and women, the collections now include edgy and relaxed dresses, statement sweaters and denim shorts in an array of prints and colours. The SS 2012 offering is bigger and more experimental than before, incorporating exciting new pieces alongside the signature graphic tee. We love the printed midi skirt paired with the pretty and wasted t-shirt, the gorgeous cowl back maxi dress and the ‘all cats’ printed summer shirt. While we have to wait for these pieces to hit the online store there is still plenty to get excited about; including some rather wonderful galaxy printed vests that we are adding to our shopping bags… Visit Youreyeslie.com