We love a bit of pop art, especially when we can wear it as opposed to hang it on our walls. Bright, humorous graphics emblazoned on sweatshirts, mini skirts and accessories run through the veins of Lazy Oaf’s tongue in cheek collections. The east London based company started in 2001 by graphic illustrator Gemma Shiel, as a mere market stall but has since gone on to be stocked internationally in more than 150 places. That doesn’t sound lazy to us!

A Soho store opened in 2004, which still remains the mecca of all Lazy Oaf collections and other unusual pieces sourced from the US and Japan. The products are designed by Gemma and the other ‘oafs’ at the HQ in super trendy Shoreditch.

The quirky Lazy Oaf designs have certainly won us over. Our in-store favourites include the perfect house party t-shirt; ‘Come classy, leave trashy,’ perspex rainbow necklace, the watermelon skirt and American flag crop tee. These are the kind of clothes that seriously are too cool for school. Our must have item however, has to be the mini skirt (we like to think of it a bit like something Mini Mouse would wear) which featured in Cher Lloyds new music video. Check it out for yourself at www.lazyoaf.co.uk