Bright colours and playful silhouettes define Fairground’s relaxed collections. Launched in 2007, the aim of the brand was to create unique, edgy clothing, clearly set apart from its competitors. The Fairground aesthetic, one of vibrance and youth whilst remaining mysterious, is perhaps why we love it so much. The vintage type fabrics give every garment a special quality which many mass produced high street stores lack today.

The collections, all named in an alluring manner, capture the essence of a fairy tale. ‘The Sea Untold’ boasts dresses of flowing lilac and playful loose fitting jumpsuits in bold prints. ‘The Day Unveiled’ includes bohemian summer dresses in earthy prints and signature wide sleeves. The Bunny knitwear, as previously worn by kooky singer Marina and the Diamonds, is the epitome of Fairgrounds fun, carefree and kitsch feel.

Perfect for summer festivals, iFashion loves Fairground’s bohemian vibe. Top of our wishlist is the dramatic Warrior of lights dress with bat wing sleeves and the She who Hearts jumpsuit in leopard. Teemed with some slouchy ankle boots and a straw fedora, you couldn’t be more festival ready. For more visit the website HERE.

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